CLINICAL STUDIES

It's complicated. It's hard work. And very few agencies do it well, which is why Langland's Patient Access and Retention (PAR) business is now considered a global leader in applying smart marketing methodologies to the recruitment and retention of patients for clinical studies.

With unique materials that speak clearly and powerfully to their audiences, we ensure enrolling patients are both eligible and highly motivated to see the study through. This reduces the time taken to recruit, increases retention rates and minimizes expensive delays. Importantly, our study branding strategies go beyond the patient, to ensure site staff identify with the study and understand its purpose. Today, digital tools are becoming increasingly useful in helping physicians screen potential patients more quickly and with less overall effort.

Digital innovation combined with tried and tested techniques are making a significant difference to the success of clinical studies of all sizes. From single-centre, healthy volunteer studies, to 50-country studies of 20,000 patients.

Gerd. Patient Recruitment Poster.

Back to clinical studies GERD STUDY

THE GERD STUDY

We designed a poster and radio campaign to raise awareness for a study investigating a new medication to treat GERD (Gastroesophageal Reflux Disease). From previous experience, we knew that patients were not necessarily familiar with the term GERD, but they were painfully aware of the actual symptoms. This led us to illustration and a graphic portrayal of the disease, which connected with real Gerd sufferers quickly, whilst simultaneously screening out people with milder reflux issues. Uncomplicated and direct, this campaign helped our sponsor recruit quickly by speaking to people plainly with the power of simple design.

Roche. Juvenile Rheumatoid Arthritis Study. Animated Film.

Back to clinical studies Juvenile rheumatoid arthritis study - Roche

JUVENILE RHEUMATOID ARTHRITIS STUDY - ROCHE

More often than not, good communication is about making the complex simple. The study in juvenile rheumatoid arthritis (RA) had a demanding protocol, requiring patients to attend the clinic up to 35 times over 2 years. Moreover, each visit involved physical tests and examinations, and most also included an infusion of the study medication. It was certainly a lot to take in and a big commitment on the part of the patients and their parents.

To recruit patients aged between 2 and 17 years in 15 countries we took a fresh approach. The result was an animated informed consent tool in the guise of Jack, an aspirational but realistic animated character suffering from juvenile RA. Jack was used to explain the study to patients and parents in plain English. And, for the international rollout, Jack was easily re-dubbed in a dozen different languages to provide a simple and easy to use recruitment tool wherever it was needed.

Roche. Alenephro. Patient Recruitment Poster.

Back to clinical studies Alenephro - Roche

ALENEPHRO - ROCHE

13 countries. 300 patients. This 62 week Type 2 Diabetes study came with demanding criteria. The team responded to the challenge with a good-looking, multicultural campaign designed to reach a broad, global audience. At the heart of the recruitment drive was a patient website that delivered key information in an easy to understand format. All materials used consistent visual and branding elements, helping to pull together the entire study effort as well as portraying the study participants in a positive and engaging way.

Roche. Alenephro. Patient Recruitment Poster.

Back to clinical studies Alenephro - Roche

ALENEPHRO - ROCHE

13 countries. 300 patients. This 62 week Type 2 Diabetes study came with demanding criteria. The team responded to the challenge with a good-looking, multicultural campaign designed to reach a broad, global audience. At the heart of the recruitment drive was a patient website that delivered key information in an easy to understand format. All materials used consistent visual and branding elements, helping to pull together the entire study effort as well as portraying the study participants in a positive and engaging way.

Roche. Alenephro. Patient Recruitment Poster.

Back to clinical studies Alenephro - Roche

ALENEPHRO - ROCHE

13 countries. 300 patients. This 62 week Type 2 Diabetes study came with demanding criteria. The team responded to the challenge with a good-looking, multicultural campaign designed to reach a broad, global audience. At the heart of the recruitment drive was a patient website that delivered key information in an easy to understand format. All materials used consistent visual and branding elements, helping to pull together the entire study effort as well as portraying the study participants in a positive and engaging way.

Langland. Race To 100® Educational Board Game.

Back to clinical studies Race to 100® - LANGLAND

RACE TO 100® − LANGLAND

How do we get teams engaged, excited and strategically focused on patient recruitment and retention? This was the question that our innovative board game, Race to 100®, sought to address. As a unique and interactive training tool it challenges teams to recruit as many patients as possible in the shortest possible time. Because people learn so much better through play, the game presents a variety of events and issues that may be met in the course of any study. Encouraging players to explore a wide range of approaches, and to become experts in managing proactive patient recruitment and retention. Beats another boring PowerPoint presentation, don't you think?

Langland. Race To 100® Educational Board Game.

Back to clinical studies Race to 100® - Langland

RACE TO 100® − LANGLAND

How do we get teams engaged, excited and strategically focused on patient recruitment and retention? This was the question that our innovative board game, Race to 100®, sought to address. As a unique and interactive training tool it challenges teams to recruit as many patients as possible in the shortest possible time. Because people learn so much better through play, the game presents a variety of events and issues that may be met in the course of any study. Encouraging players to explore a wide range of approaches, and to become experts in managing proactive patient recruitment and retention. Beats another boring PowerPoint presentation, don't you think?

Langland. Race To 100® Educational Board Game.

Back to clinical studies Race to 100® - Langland

RACE TO 100® − LANGLAND

How do we get teams engaged, excited and strategically focused on patient recruitment and retention? This was the question that our innovative board game, Race to 100®, sought to address. As a unique and interactive training tool it challenges teams to recruit as many patients as possible in the shortest possible time. Because people learn so much better through play, the game presents a variety of events and issues that may be met in the course of any study. Encouraging players to explore a wide range of approaches, and to become experts in managing proactive patient recruitment and retention. Beats another boring PowerPoint presentation, don't you think?

Langland. Race To 100® Educational Board Game.

Back to clinical studies Race to 100® - Langland

RACE TO 100® − LANGLAND

How do we get teams engaged, excited and strategically focused on patient recruitment and retention? This was the question that our innovative board game, Race to 100®, sought to address. As a unique and interactive training tool it challenges teams to recruit as many patients as possible in the shortest possible time. Because people learn so much better through play, the game presents a variety of events and issues that may be met in the course of any study. Encouraging players to explore a wide range of approaches, and to become experts in managing proactive patient recruitment and retention. Beats another boring PowerPoint presentation, don't you think?