CLINICAL STUDIES

It's complicated. It's hard work. And very few agencies do it well, which is why Langland's Patient Access and Retention (PAR) business is now considered a global leader in applying smart marketing methodologies to the recruitment and retention of patients for clinical studies.

With unique materials that speak clearly and powerfully to their audiences, we ensure enroled patients are both eligible and highly motivated to see the study through. This reduces the time taken to recruit, increases retention rates and minimises expensive delays. Importantly, our study branding strategies go beyond the patient, to ensure site staff identify with the study and understand its purpose. Today, digital tools are becoming increasingly useful in helping physicians screen potential patients more quickly and with less overall effort.

Digital innovation combined with tried and tested techniques are making a significant difference to the success of clinical studies of all sizes. From single-centre, healthy volunteer studies, to 50-country studies of 20,000 patients.

ICON. AstraZeneca. Patient Recruitment Poster.

Back to clinical studies GERD STUDY

THE GERD STUDY // ASTRAZENECA

We designed a poster and radio campaign to raise awareness for a study investigating a new medication to treat GERD (Gastroesophageal Reflux Disease). From previous experience, we knew that patients were not necessarily familiar with the term GERD, but they were painfully aware of the actual symptoms. This led us to illustration and a graphic portrayal of the disease, which connected with real Gerd sufferers quickly, whilst simultaneously screening out people with milder reflux issues. Uncomplicated and direct, this campaign helped our sponsor recruit quickly by speaking to people plainly with the power of simple design.

Roche. Juvenile Rheumatoid Arthritis Study. Animated Film.

Back to clinical studies Juvenile rheumatoid arthritis study - Roche

JUVENILE RHEUMATOID ARTHRITIS STUDY // ROCHE

More often than not, good communication is about making the complex simple. The study in juvenile rheumatoid arthritis (RA) had a demanding protocol, requiring patients to attend the clinic up to 35 times over 2 years. Moreover, each visit involved physical tests and examinations, and most also included an infusion of the study medication. It was certainly a lot to take in and a big commitment on the part of the patients and their parents.

To recruit patients aged between 2 and 17 years in 15 countries we took a fresh approach. The result was an animated informed consent tool in the guise of Jack, an aspirational but realistic animated character suffering from juvenile RA. Jack was used to explain the study to patients and parents in plain English. And, for the international rollout, Jack was easily re-dubbed in a dozen different languages to provide a simple and easy to use recruitment tool wherever it was needed.

Roche. Alenephro. Patient Recruitment Poster.

Back to clinical studies Alenephro - Roche

ALENEPHRO // ROCHE

13 countries. 300 patients. This 62 week type 2 diabetes study came with demanding criteria. The team responded to the challenge with a good-looking, multicultural campaign designed to reach a broad, global audience. At the heart of the recruitment drive was a patient website that delivered key information in an easy to understand format. All materials used consistent visual and branding elements, helping to pull together the entire study effort as well as portraying the study participants in a positive and engaging way.

Roche. Alenephro. Patient Recruitment Poster.

Back to clinical studies Alenephro - Roche

ALENEPHRO // ROCHE

13 countries. 300 patients. This 62 week type 2 diabetes study came with demanding criteria. The team responded to the challenge with a good-looking, multicultural campaign designed to reach a broad, global audience. At the heart of the recruitment drive was a patient website that delivered key information in an easy to understand format. All materials used consistent visual and branding elements, helping to pull together the entire study effort as well as portraying the study participants in a positive and engaging way.

Roche. Alenephro. Patient Recruitment Poster.

Back to clinical studies Alenephro - Roche

ALENEPHRO // ROCHE

13 countries. 300 patients. This 62 week type 2 diabetes study came with demanding criteria. The team responded to the challenge with a good-looking, multicultural campaign designed to reach a broad, global audience. At the heart of the recruitment drive was a patient website that delivered key information in an easy to understand format. All materials used consistent visual and branding elements, helping to pull together the entire study effort as well as portraying the study participants in a positive and engaging way.

Langland. Race To 100® Educational Board Game.

Back to clinical studies Race to 100® - LANGLAND

RACE TO 100® − // LANGLAND

How do we get teams engaged, excited and strategically focused on patient recruitment and retention? This was the question that our innovative board game, Race to 100®, sought to address. As a unique and interactive training tool it challenges teams to recruit as many patients as possible in the shortest possible time. Because people learn so much better through play, the game presents a variety of events and issues that may be met in the course of any study. Encouraging players to explore a wide range of approaches, and to become experts in managing proactive patient recruitment and retention. Beats another boring PowerPoint presentation, don't you think?

Langland. Race To 100® Educational Board Game.

Back to clinical studies Race to 100® - Langland

RACE TO 100® − // LANGLAND

How do we get teams engaged, excited and strategically focused on patient recruitment and retention? This was the question that our innovative board game, Race to 100®, sought to address. As a unique and interactive training tool it challenges teams to recruit as many patients as possible in the shortest possible time. Because people learn so much better through play, the game presents a variety of events and issues that may be met in the course of any study. Encouraging players to explore a wide range of approaches, and to become experts in managing proactive patient recruitment and retention. Beats another boring PowerPoint presentation, don't you think?

Langland. Race To 100® Educational Board Game.

Back to clinical studies Race to 100® - Langland

RACE TO 100® − // LANGLAND

How do we get teams engaged, excited and strategically focused on patient recruitment and retention? This was the question that our innovative board game, Race to 100®, sought to address. As a unique and interactive training tool it challenges teams to recruit as many patients as possible in the shortest possible time. Because people learn so much better through play, the game presents a variety of events and issues that may be met in the course of any study. Encouraging players to explore a wide range of approaches, and to become experts in managing proactive patient recruitment and retention. Beats another boring PowerPoint presentation, don't you think?

Langland. Race To 100® Educational Board Game.

Back to clinical studies Race to 100® - Langland

RACE TO 100® − // LANGLAND

How do we get teams engaged, excited and strategically focused on patient recruitment and retention? This was the question that our innovative board game, Race to 100®, sought to address. As a unique and interactive training tool it challenges teams to recruit as many patients as possible in the shortest possible time. Because people learn so much better through play, the game presents a variety of events and issues that may be met in the course of any study. Encouraging players to explore a wide range of approaches, and to become experts in managing proactive patient recruitment and retention. Beats another boring PowerPoint presentation, don't you think?

Novartis. Meningitis Study.
Headline: Spread the love not the meningitis

Back to clinical studies Meningitis Study

MENINGITIS STUDY // NOVARTIS

Educating first year Uni and College students of the risks of contracting Meningitis, then recruiting them onto a clinical trial that could help protect them from the disease was a tough challenge. The short 12-week recruitment period combined with the information overload of Fresher's week, demanded a campaign that communicated quickly and in language they could understand. A three-prong communication programme was launched that included posters, a study website and SMS text messaging that allowed students to access information easily and instantaneously. Despite the arduous timetable, communicating in the right place at the right time meant the study was fully recruited and on time.

Novartis. Meningitis Study.
Headline: Spread the word not the meningitis

Back to clinical studies Meningitis Study

MENINGITIS STUDY // NOVARTIS

Educating first year Uni and College students of the risks of contracting Meningitis, then recruiting them onto a clinical trial that could help protect them from the disease was a tough challenge. The short 12-week recruitment period combined with the information overload of Fresher's week, demanded a campaign that communicated quickly and in language they could understand. A three-prong communication programme was launched that included posters, a study website and SMS text messaging that allowed students to access information easily and instantaneously. Despite the arduous timetable, communicating in the right place at the right time meant the study was fully recruited and on time.

Novartis. Meningitis Study.
Headline: Spread the goss not the meningitis

Back to clinical studies Meningitis Study

MENINGITIS STUDY // NOVARTIS

Educating first year Uni and College students of the risks of contracting Meningitis, then recruiting them onto a clinical trial that could help protect them from the disease was a tough challenge. The short 12-week recruitment period combined with the information overload of Fresher's week, demanded a campaign that communicated quickly and in language they could understand. A three-prong communication programme was launched that included posters, a study website and SMS text messaging that allowed students to access information easily and instantaneously. Despite the arduous timetable, communicating in the right place at the right time meant the study was fully recruited and on time.

Novartis. Meningitis Study.

Back to clinical studies Meningitis Study

MENINGITIS STUDY // NOVARTIS

Educating first year Uni and College students of the risks of contracting Meningitis, then recruiting them onto a clinical trial that could help protect them from the disease was a tough challenge. The short 12-week recruitment period combined with the information overload of Fresher's week, demanded a campaign that communicated quickly and in language they could understand. A three-prong communication programme was launched that included posters, a study website and SMS text messaging that allowed students to access information easily and instantaneously. Despite the arduous timetable, communicating in the right place at the right time meant the study was fully recruited and on time.

Novartis. Meningitis Study.

Back to clinical studies Meningitis Study

MENINGITIS STUDY // NOVARTIS

Educating first year Uni and College students of the risks of contracting Meningitis, then recruiting them onto a clinical trial that could help protect them from the disease was a tough challenge. The short 12-week recruitment period combined with the information overload of Fresher's week, demanded a campaign that communicated quickly and in language they could understand. A three-prong communication programme was launched that included posters, a study website and SMS text messaging that allowed students to access information easily and instantaneously. Despite the arduous timetable, communicating in the right place at the right time meant the study was fully recruited and on time.

Eli Lilly. GLADE Study.
Headline: What if Anxiety is holding you back?

Back to clinical studies GLADE Study

GLADE STUDY // ELI LILLY

Generalized Anxiety Disorder (GAD) is not diagnosed as frequently as it should be as anxiety is often confused with the general aging process. However, GAD is reasonably common amongst the elderly and can have a lasting impact on their quality of life. With this vulnerable audience, empathy is key and our work shows potential study participants that we take them seriously and understand how seemingly simple, daily worries could grow into insurmountable mountains. The outreach campaign was designed to cut through the clutter in a simple and non-confrontational way that would encourage dialogue and, ultimately, participation.

Eli Lilly. GERAS Study.
Headline: Let's talk about Alzheimer's

Back to clinical studies GERAS Study

GERAS STUDY // ELI LILLY

Alzheimer's disease affects 1 in 20 people. It's an untreatable and progressive disease with sufferers exhibiting memory loss, frustration, severe mood swings and even personality changes. As the illness takes hold a dedicated caregiver becomes inevitable. These selfless people, who devote their lives to others, often make great personal and financial sacrifices. This unique study was designed to let carers know that sharing experiences can be of real emotional help. GERAS aims to discover how Alzheimer's affects both patients and their caregivers, examining the use of resources, cost of treatment and how Alzheimer's impacts the lives of these often unrecognised members of our society. The study materials were created with absolute simplicity in mind. Speaking directly to the issue and the audience in straightforward, graphic terms.

ICON. Merck. PKU Study.

Back to clinical studies PKU Study

PKU STUDY // MERCK

PKU is a rare inherited disease typically diagnosed 6-10 days after birth. A strict low-protein diet is essential throughout life in order for a child to thrive. The materials for this paediatric clinical study in the under 4's needed to support the parents by supporting and engaging the child. By creating the fun, fluffy character 'SPARK' we helped reassure children that monitoring and tracking needn't be scary or boring. On the contrary, by befriending SPARK, kids could become part of an exciting investigation. This 'storytelling' approach has been hugely helpful in developing an identity for the study as well as giving parents peace of mind around allowing their kids to take part in a clinical study.

ICON. Merck. PKU Study.

Back to clinical studies PKU Study

PKU STUDY // MERCK

PKU is a rare inherited disease typically diagnosed 6-10 days after birth. A strict low-protein diet is essential throughout life in order for a child to thrive. The materials for this paediatric clinical study in the under 4's needed to support the parents by supporting and engaging the child. By creating the fun, fluffy character 'SPARK' we helped reassure children that monitoring and tracking needn't be scary or boring. On the contrary, by befriending SPARK, kids could become part of an exciting investigation. This 'storytelling' approach has been hugely helpful in developing an identity for the study as well as giving parents peace of mind around allowing their kids to take part in a clinical study.

ICON. Merck. PKU Study.

Back to clinical studies PKU Study

PKU STUDY // MERCK

PKU is a rare inherited disease typically diagnosed 6-10 days after birth. A strict low-protein diet is essential throughout life in order for a child to thrive. The materials for this paediatric clinical study in the under 4's needed to support the parents by supporting and engaging the child. By creating the fun, fluffy character 'SPARK' we helped reassure children that monitoring and tracking needn't be scary or boring. On the contrary, by befriending SPARK, kids could become part of an exciting investigation. This 'storytelling' approach has been hugely helpful in developing an identity for the study as well as giving parents peace of mind around allowing their kids to take part in a clinical study.