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Posted 28.06.10

LANGLAND DOMINATES IPA BEST OF HEALTH AWARDS, SCOOPING 50 OUT OF 119 AWARDS

Langland's award success changed up a gear at the recent IPA Best of Health Awards, announced in London on 24 June.

The agency walked away with almost half of all awards presented, including Best of Show Healthcare Professional for its client Napp's BuTrans brand. On the night, Langland received no less than 16 Silver and 32 Bronze awards across a portfolio of ten individual clients, with Bayer HealthCare's Kogenate brand singled out for Best Use of Art Direction. This incredible performance surpassed even last year's record-breaking tally of 29 awards, which also included the Best of Show.

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Posted 14.06.10

ORION SEES ASTHMA
THROUGH THE EYES OF A CHILD

Orion's latest campaign for its asthma treatment - Easyhaler, takes an unflinching look at childhood bullying. Specifically, dramatising how alienated asthmatic children can be made to feel because of their condition. Helping healthcare professionals re-engage with this, often-routine area of prescribing by seeing the issue through the experience of childhood was our main objective. These sensitively shot images deliver that ambition effortlessly, revealing a clear need for Orion's discrete treatment.

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Posted 07.06.10

LANGLAND BREAKS NOVOCURE STORY EXCLUSIVELY WITH ITN NEWS

In a meeting arranged with ITN's Medical Editor, Langland secured agreement to develop a news item centered on NovoCure's portable medical device, NovoTTF-100A.

NovoCure is a pioneering oncology company developing technology for treating solid tumours with very encouraging results. Langland and the ITN team travelled to Ireland to interview a patient currently receiving treatment, whilst a second unit filmed the product's inventor in Haifa, Israel. A total of 3.59 million people tuned in to watch this fascinating bulletin, helping raise our client's profile and driving interest from news agencies further afield.

To see the clip, click here: http://www.itv.com/news/medical-revolution01869/

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Posted 01.02.10

LANGLAND SETS RECORD AT PM AWARDS

Langland has dominated the 2009 PM Society Advertising Awards, taking an incredible seven of 17 categories, the best performance ever by a single agency.

During the ceremony, held at the Grosvenor House hotel on 29 January, Langland's work was recognised a total of 17 times, with 3 finalists, 3 highly commended, and 4 commended, alongside the seven winners.

Neil G P Smith, the Awards' chairman, singled us out for congratulations, saying: "The distinctive style of their work clearly found much favour with our creative judges."

Among the winning work, our Compass campaign for Schering-Plough was particularly successful, taking first place in the hospital campaign, journal advertisement campaign and hospital journal advertisement categories. Our work for Eisai Europe and UK on NeuroBloc, a treatment cervical dystonia, was also a multiple winner, for best core international campaign and best detail aid.

Langland's 'Real Danger - Rat' continued its prolonged run of form, appearing in a bucket of popcorn to help us win the award for best healthcare industry journal advertisement.

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Posted 25.01.10

LANGLAND RANKED IN UK'S TOP 50 AD AGENCIES

Langland has retained its position in the league table of the country's top 50 ad agencies, for the third year running.

Ranked at number 46 by income, Langland's Chief Executive, Philip Chin, said, "I'm delighted to see that our financial success is mirroring the success we have been achieving with our creative award wins."

The latest survey, compiled by accountants Kingston Smith and published in Campaign 22 January 2010, examined audited accounts for the 2008 financial year.

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Posted 27.11.09

LANGLAND BAGS TWO AT
EFFECTIVENESS AWARDS

Langland has taken two wins at the 2009 Pharmaceutical Marketing Effectiveness Awards, held on 26 November at the Hilton hotel, Park Lane.

Our campaign 'Compass: Clear direction in the management of hepatitis C', produced for Schering-Plough, won the Healthcare Collaboration Award, and we also took top honours with Product Launch of the Year, for AstraZeneca's Seroquel XL.

Two other Langland entries were finalists in their categories: our work for AstraZeneca's Psychiatry Live event was rewarded in the Customer Focus section, and 'Get Real, Get a Prescription', our multimedia counterfeit medicine awareness campaign with Pfizer, reached the final in Public Health Marketing.