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Posted 3.12.11

LANGLAND IS HONOURED WITH INAUGURAL 'AGENCY OF THE YEAR' AWARD AT THIS YEAR'S NEW YORK FESTIVALS GLOBALS

The inaugural 'Agency of the Year' award and a record 8 Globals were presented to Langland at The Global Awards ceremony held in New York City on 2 December 2011 and jointly announced in Sydney on the same day. Judged by The Global Awards Grand Jury of 95 industry experts from around the globe, this year's 153 finalists were submitted from 22 countries.

Philip Chin, Langland's Chief Executive commented:

"We would like to congratulate all Global winners. Langland is proud to receive the inaugural Global award of 'Agency of the Year' and delighted to receive a world-beating eight individual Globals. These highly sought after international awards demonstrate that creative excellence is not dependent on either size or location. Rather, it is the quality of an agency's talent that determines this all-important measure. I would also like to acknowledge our client partners who have chosen to entrust their brands and projects to us. Without their foresight and willingness to confound the category, we would not be receiving these awards today."

About The Global Awards^®

Now in their seventeenth year, The Global Awards^® are recognised as the only awards dedicated to excellence in healthcare communications on an international basis. The Globals^® have achieved the status of the world's most coveted honour in this field. By broadening the focus beyond advertising alone, the mission of The Global Awards^® is to lift the perception of creativity above clever headlines and smart design, and to explore the feelings and emotions transmitted between a message's creator and its recipient. The intellectual and emotional achievement of communication transcends the barriers of distance, language and culture. The Global Awards^® honor this profound connection.
Categories in The Global Awards^® extend over regional, national and continental boundaries, and reach out to healthcare corporations, hospitals and education groups as well as to advertising agencies, design studios and production companies.

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Posted 29.11.11

NOT SUCH A SMALL VICTORY. LANGLAND WINS PMEA 'PRODUCT LAUNCH OF THE YEAR' FOR BAYER

Honoured with Product Launch of the Year at this year's Pharmaceutical Marketing Excellence Awards held in London on 24 November 2011. Bayer's Small Victories campaign for cannabis-derived medicine, Sativex, was credited with re-energising the category and raising awareness via an intelligent multi-channel approach

Commenting on the award win the PMEA judges said:

" This patient insight-led, market-shaping campaign shows very strong planning in every phase. The subject wasn't sensationalised and, given the risks faced, they did a brilliant job in keeping it ethical. The result was a high-profile holistic campaign that changed perception. "

Philip Chin, Langland's Chief Executive added:

" This win marks a hat-trick of industry-leading awards for Sativex and the 'Small Victories' campaign. Sitting alongside a Communique Award for Media Relations and the Pharmaceutical Marketing Society Advertising Award for Hospital Campaign of the Year 2010. Further work from Langland and Bayer was recognised on the same night with the Questival website for teenagers with haemophilia receiving a Highly Commended award."

For more information visit:

http://www.pmlive.com/community/pmgroup_awards/pmeas

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Posted 14.11.11

A GLITTERING NIGHT AT THE CLIO HEALTHCARE AWARDS FOR LANGLAND

Langland scooped 18 trophies at the CLIO Healthcare Awards, held on November 10th at the Paris Theatre in New York City. Three Silvers for work on behalf of Gilead, Bayer and LEO Pharma, and 15 Bronzes were awarded to the UK agency across a range of clients and categories. Now in its third year, the show is widely regarded as the international benchmark for craft and creativity in the healthcare sector.

Langland Creative Director, Andrew Spurgeon who attended the event, commented;

" The line between great healthcare work and great work in general is blurring. We're delighted with our performance, but even more pleased to see an industry that's beginning to shake off old conventions and focus solely on what's really important - great ideas. "

For more details visit the CLIO Healthcare Awards website here:

http://www.cliohealthcare.com/

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Posted 24.10.11

LANGLAND'S RX CLUB NEW YORK AWARD WINNERS ARE UP 50% YEAR ON YEAR

28 of Langland's award submissions have made the cut into final round judging, with Gold, Silver and Awards of Excellence to be announced in NYC on November 10th. This represents a significant leap forward from last year's 19 nominations.

The shortlist includes a broad cross-section of Langland clients, across all media. And was drawn from more than 1500 entries worldwide.

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Posted 28.09.11

LANGLAND IS 20!

We started this business in September 1991 with no office and not a single client.

It was (and still is) our belief that great work can be created in the healthcare advertising sector. And 20 years later, that belief still drives us as we've grown to become the UK's biggest specialist with a staff of the industry's best and brightest.

Today, Langland is the world's most creatively awarded healthcare ad agency with a far-reaching reputation and global client list.

None of this would have been possible without the support of our clients, suppliers and, of course, all Langlanders past and present. Every one of them a believer in the power and value of a good idea.

Here's to you. Here's to the next twenty.

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Posted 01.07.11

IPA BEST OF HEALTH AWARDS 2011
LANGLAND STEALS THE SHOW. AGAIN.

Langland scored a hat-trick at this year's IPA Best of Health awards, winning Best of Show for the third consecutive year. The agency's Questival website for client Bayer took the coveted Best of Show trophy for Consumer/Patient communication. It also received one of Langland's three Gold Awards along with Gilead's Ambisome and Abbott's Hidrasec. The charming Hidrasec film found its way to the winners' podium twice more, winning Best Use of Illustration and an additional Silver Award in the Patient Film Category. A total of 14 Silver Awards came the independent agency's way, as well as 24 Bronze Awards. Langland's total award tally ran to 41 individual nominations out of a total of 95, a haul of virtually half of the available prizes. Philip Chin, Langland's Chief Executive, commented;'To have won the Best of Show award two years running felt like an incredible achievement, but to do it again really demonstrates a consistency of creative determination that most agencies will find hard to match.'

The winning work can be viewed here: www.ipabestofhealthawards.co.uk

Further information about Langland can be found here www.langland.co.uk

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Posted 03.02.11

LANGLAND BREAKS THE RECORD AT 2010 PM SOCIETY AD AWARDS

7 Wins, 13 Highly Commended and 3 Commended.

That was the haul of awards for Langland at this year's 2010 Pharmaceutical Marketing (PM) Society Advertising Awards. The total number of awards and commendations won beat the record set by Langland last year. The wins were across multiple clients, brands and media channels. Philip Chin Chief Executive commented; "To have improved on our record-breaking tally of awards last year proves our agency has what it takes to consistently create work that leads the healthcare advertising sector." The results can be found at http://www.pmsociety.org.uk/report/Advertising-Awards-2010-Results

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Posted 10.12.10

LANGLAND MOVES UP THE UK AD AGENCY RANKINGS

Langland has climbed 7 places from number 46 to number 39 in the league table of the UK's Top 50 Advertising Agencies (Campaign, 6 December 2010).

The table is based on the Financial Performance of Marketing Services Companies survey compiled by accountants Kingston Smith W1, which reviewed audited accounts for the 2009 financial year. Joanna Chin, Langland's COO commented; "Despite the global economy being in recession, we remained focused and believed in the capabilities of our talented team. By doing so we bucked the trend and improved our financial performance. This is a real indicator that in challenging economic times, clients place even greater focus on ensuring that they obtain quality output from their agencies and are prepared to reward those who deliver."

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Posted 07.12.10

LANGLAND BRINGS UK FOUR GLOBALS

In a performance unsurpassed by any other agency, Langland has received four Global Awards at the prestigious New York Festivals show.

With ten finalists, the independent creative advertising agency led the world at this year's event - held in NYC on the 6 December 2010. Print, Film, Digital, DM, Integrated and, even a board game all caught the attention of the judges with work for Bayer HealthCare, Pfizer and Orion going on to win four of the coveted Global Awards.

Philip Chin, Langland's Chief Executive, commented; 'Winning so many awards for so many of our clients is one thing, but receiving those accolades for work across virtually every communication discipline is quite another. It not only tells me that Langland is doing the right thing – it also fundamentally demonstrates that healthcare clients are as excited about trying something new as we are."

The Global Awards Grand Jury selected "The World's Best Healthcare Advertising," nominating 148 Finalists from 17 countries. Langland's success brings its 2010 award nominations tally to 104, further reinforcing its position as the world's most awarded healthcare advertising agency.

A full list of Winners and Finalists can be found at http://www.theglobalawards.com

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Posted 03.12.10

JOANNA CHIN IS A MODERN MUSE

Langland's COO and co-founder, Joanna Chin, has been selected as one of everywoman's 100 Modern Muses.

Modern Muse is a major initiative designed to inspire and engage the next generation of female business leaders and entrepreneurs by showcasing successful women of today in all walks of business life. The project has been launched with the publication of a book and a photographic exhibition. 14 patrons include women such as Chrissie Rucker MBE (The White Company), Christina Vaughan (Image Source), Dame Mary Perkins (Specsavers Optical Group) and Judy Cramer (Littlestar Services, producer of Mamma Mia!)

These women will undertake practical activity in their own workplace and local community; nurturing existing female talent, taking the Modern Muse story to schools and universities and creating more opportunities for women to start, own, run and grow companies, as well as climb the ladder as corporate employees.

Joanna says, "I am delighted and honoured to be part of such an important initiative. Philip and I are proud to have built Langland from scratch to become the world's most creatively awarded healthcare advertising agency and I hope that through my story, I can inspire others to achieve similar success."

http://www.modernmuse.co.uk

Photo © 2010 everywoman's Modern Muse

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Posted 30.11.10

LANGLAND TAKE THE LEAD IN FINALIST NOMINATIONS AT THE GLOBALS IN NEW YORK

Having been honoured in New York at both the RX Club, 11 November (three Golds and one Silver award) and Clio Healthcare Awards, 12 November (three Bronzes), Langland take the lead at this year's renowned Global Awards with 10 Finalist nominations.

The 2010 Global Awards Grand Jury selected "The World's Best Healthcare Advertising", nominating 148 Finalists from 17 countries. This year's Global Awards winners will be officially announced at two award ceremonies to be held in New York, USA on 6 December and in Sydney, Australia on 8 December.

All Global Awards Finalists can be seen at http://www.theglobalawards.com

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Posted 26.10.10

LANGLAND MOST SHORTLISTED AT INTERNATIONAL CLIO HEALTHCARE AWARDS

Langland has seen off tough competition to secure 8 finalists at the 2010 Clio Healthcare Awards, becoming the most shortlisted agency at this prestigious global awards show.

Clio called for international entries for the first time this year and received over 1,000 submissions from 235 agencies in 27 countries. This included work from global network agencies and high profile U.S. shops, making Langland's performance all the more impressive. The wins follow on from an already hugely successful awards year, which has seen Langland deliver record-breaking performances at both the Pharmaceutical Marketing Society Advertising Awards and the IPA Best of Health Awards.

Overall Clio category winners will be announced at an award show to be held in New York on 12 November. More information about Clio Healthcare can be found at: http://www.cliohealthcare.com

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Posted 29.09.10

AWKWARD QUESTIONS ANSWERED AT BAYER HEALTHCARE'S QUESTIVAL WEBSITE

Now there's a place for teenagers with haemophilia to get answers to those burning post-pubescent questions.

Refreshingly light-hearted and easy to use, the Questival website makes well-informed information about a host of potentially troubling topics available in one discrete online package. Sex, drugs, travel and even information about the pros and cons of getting a tattoo are presented in an interactive music festival format. With everything accessed via a unique augmented reality experience.

Connecting with teens is notoriously tricky, yet this bold initiative from Bayer HealthCare manages to educate as well as entertain.

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Posted 29.09.10

SMALL VICTORY FOR PEOPLE WITH MS SPASTICITY

The first cannabis-based medicine to be licensed in the UK has been launched by Bayer Schering Pharma.

Sativex^® is indicated for spasticity associated with multiple sclerosis (MS), which causes symptoms like stiffness and spasm that make simple, everyday tasks difficult or impossible. Sativex^® added to existing spasticity medication can improve these symptoms, helping to make daily life easier for people with MS.

The launch campaign reflects on the insight that Sativex^® helps people achieve small but vital tasks, or 'small victories', with a series of images of everyday objects shot by the renowned UK artist Peter Fraser.

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Posted 28.06.10

LANGLAND DOMINATES IPA BEST OF HEALTH AWARDS, SCOOPING 50 OUT OF 119 AWARDS

Langland's award success changed up a gear at the recent IPA Best of Health Awards, announced in London on 24 June.

The agency walked away with almost half of all awards presented, including Best of Show Healthcare Professional for its client Napp's BuTrans brand. On the night, Langland received no less than 16 Silver and 32 Bronze awards across a portfolio of ten individual clients, with Bayer HealthCare's Kogenate brand singled out for Best Use of Art Direction. This incredible performance surpassed even last year's record-breaking tally of 29 awards, which also included the Best of Show.

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Posted 14.06.10

ORION SEES ASTHMA
THROUGH THE EYES OF A CHILD

Orion's latest campaign for its asthma treatment - Easyhaler, takes an unflinching look at childhood bullying. Specifically, dramatising how alienated asthmatic children can be made to feel because of their condition. Helping healthcare professionals re-engage with this, often-routine area of prescribing by seeing the issue through the experience of childhood was our main objective. These sensitively shot images deliver that ambition effortlessly, revealing a clear need for Orion's discrete treatment.

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Posted 07.06.10

LANGLAND BREAKS NOVOCURE STORY EXCLUSIVELY WITH ITN NEWS

In a meeting arranged with ITN's Medical Editor, Langland secured agreement to develop a news item centered on NovoCure's portable medical device, NovoTTF-100A.

NovoCure is a pioneering oncology company developing technology for treating solid tumours with very encouraging results. Langland and the ITN team travelled to Ireland to interview a patient currently receiving treatment, whilst a second unit filmed the product's inventor in Haifa, Israel. A total of 3.59 million people tuned in to watch this fascinating bulletin, helping raise our client's profile and driving interest from news agencies further afield.

To see the clip, click here: http://www.itv.com/news/medical-revolution01869/

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Posted 01.02.10

LANGLAND SETS RECORD AT PM AWARDS

Langland has dominated the 2009 PM Society Advertising Awards, taking an incredible seven of 17 categories, the best performance ever by a single agency.

During the ceremony, held at the Grosvenor House hotel on 29 January, Langland's work was recognised a total of 17 times, with 3 finalists, 3 highly commended, and 4 commended, alongside the seven winners.

Neil G P Smith, the Awards' chairman, singled us out for congratulations, saying: "The distinctive style of their work clearly found much favour with our creative judges."

Among the winning work, our Compass campaign for Schering-Plough was particularly successful, taking first place in the hospital campaign, journal advertisement campaign and hospital journal advertisement categories. Our work for Eisai Europe and UK on NeuroBloc, a treatment cervical dystonia, was also a multiple winner, for best core international campaign and best detail aid.

Langland's 'Real Danger - Rat' continued its prolonged run of form, appearing in a bucket of popcorn to help us win the award for best healthcare industry journal advertisement.

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Posted 25.01.10

LANGLAND RANKED IN UK'S TOP 50 AD AGENCIES

Langland has retained its position in the league table of the country's top 50 ad agencies, for the third year running.

Ranked at number 46 by income, Langland's Chief Executive, Philip Chin, said, "I'm delighted to see that our financial success is mirroring the success we have been achieving with our creative award wins."

The latest survey, compiled by accountants Kingston Smith and published in Campaign 22 January 2010, examined audited accounts for the 2008 financial year.

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Posted 27.11.09

LANGLAND BAGS TWO AT
EFFECTIVENESS AWARDS

Langland has taken two wins at the 2009 Pharmaceutical Marketing Effectiveness Awards, held on 26 November at the Hilton hotel, Park Lane.

Our campaign 'Compass: Clear direction in the management of hepatitis C', produced for Schering-Plough, won the Healthcare Collaboration Award, and we also took top honours with Product Launch of the Year, for AstraZeneca's Seroquel XL.

Two other Langland entries were finalists in their categories: our work for AstraZeneca's Psychiatry Live event was rewarded in the Customer Focus section, and 'Get Real, Get a Prescription', our multimedia counterfeit medicine awareness campaign with Pfizer, reached the final in Public Health Marketing.