To recruit 300 children and adolescents with autism – a condition that robs people of their
ability to understand the world around them.
A deeply resonant outreach campaign that brought to life idioms (sayings whose meanings go
beyond the words used) that people with autism find especially difficult to interpret. The
project brought to life three common sayings by combining hand-drawn idioms with intricate
sets and puppets. This imagery was then used across a variety of print materials, a pre-roll
ad, educational animations and online media.
The campaign gained universal praise from both a leading US-based patient advocacy group
and from the study’s investigators. Additionally, faster-than-predicted recruitment allowed
the initial phase of the study to begin earlier than expected.