Co-operative Group

  • Challenge.
  • Solution.
  • Video.
  • Design.
  • Effect.

Co-operative Group

Challenge

In 2014, the Co-operative Group offered its pharmacy business, the second largest in the UK, for sale. To maximise its value, the chain needed to be refreshed and re‑invented.

Co-operative Group

Solution

We created a fresh new visual identity, and a new name: Well. The rebrand reflects the shift in attitudes towards health – from passive acceptance of treatment to a more active role in personal wellness. The name also connects with the tradition of a well as the focus of a healthy community. The simple, contemporary logo updates the staid, traditional experience of the high street pharmacy.

Co-operative Group Poster
Co-operative Group
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Well

immediate goal of selling the pharmacy business for a competitive price was achieved, with new owners Bestway Group paying £620m for the 780-store chain. What’s more, Bestway identified the campaign as a platform for significant growth, committing to invest a further £200m to deliver on the promise of a more modern and ambitious pharmacy chain.

£620m

paid by the Bestway Group